PUMA, The Future Is Here
FUTURE ˈfjuːtʃə/ noun a period of time following the moment of speaking, writing; time regarded as still to come. Except for PUMA, who have always considered the Future to be here. THE FUTURE 18.1 The FUTURE utilizes PUMA’s adaptable NETFIT technology initially designed
a period of time following the moment of speaking, writing; time regarded as still to come.
Except for PUMA, who have always considered the Future to be here.
THE FUTURE 18.1
The FUTURE utilizes PUMA’s adaptable NETFIT technology initially designed for running and takes it to New Levels by applying it to the upper creating a boot that is aggressive in its aesthetic, unique in its appearance, and in its lacing system a purely individual fit experience.
The lacing system is there to be experimented with, to adapt to your fit specifications, whether wide or narrow footed, and give you the ultimate lock-down. With its infinite customization options, NETFIT allows for the ultimate on pitch expression, allowing players to truly stand out with their own unique lacing designs.
To further enhance the overall fit and feel of the boots the NETFIT upper has been fused to the evoKNIT sock and striking zones to create one form-fitting textile base layer, bringing the wearer a snug-fit whilst making sure the foot is closer to the ball on impact for that perfect touch. The evoKNIT sock has also been developed and has a much more dynamic and aggressive cut than past models before it. The sock has been designed to be non-restrictive and allow for limitless agility thanks to its specifically placed cuts, whilst the material itself offers supreme support and comfort throughout the game.
The FUTURE also introduces the brand new RAPIDAGILITY outsole, made of super lightweight and reactive PEBAX and containing a mix of conical and bladed studs that are designed to bring the best results in traction and stability. Perfect for those quick turns of pace, and moments of quick footed brilliance that leave your opponents in a twisted heap.
The FUTURE will be worn by our most instinctive and unpredictably creative players on pitch, but to those flair players whose individuality is as important in their style as it is in their play, the FUTURE is yours.
INFINITE CUSTOMIZATION: NETFIT technology provides infinite lacing options for any
foot, lock-down or style need.
UNTOUCHABLE SPEED: Lightweight RAPIDAGILITY outsole allows for high speeds on the
break and 100% acceleration.
LIMITLESS AGILITY: evoKNIT sock and form-fit textile base provide the ultimate support
for top on-pitch performance and agility.
The first glimpse of the FUTURE will be on the feet of Antoine Griezmann during the Madrid derby. 18.11.17.
The FUTURE 18.1 NETFIT launch edition is a limited drop exclusive to selected key football retailers and is available at Weston Corp outlets retailing at SGD299, from 22 November 2017 onwards. The FUTURE silo will be commercially sold in 2018.
Official Press Release by PUMA.